To promote True Blood Season 2 for HBO, Campfire relaunched the BloodCopy website as a blog written by a vampire to address the “reality” of vampires living openly among humans. This site was then fictionally bought by the Gawker network, reflecting how vampires have become part of mainstream culture.
Go to my project gallery to see more selects from the campaign!
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YVONNE CHENG.
JACOB // GOOD IDEAS AND EXECUTIONS // SNAILS // ANALYZING DREAMS // POPPING ZITS // TALKING SHIT // PRACTICAL DESIGNS // CAMPFIRENYC // DRAY AND NED // DOGGIES // WEIRD THINGS // LAST SIX MINUTES OF SIX FEET UNDER // LOST IN EMOTICONS // LAUGHING UNTIL IT HURTS // PRETENDING TO HATE JACOB'S DANCING // SAMPLE SALES // OLD AND NEW FRIENDS // OLD AND NEW ENEMIES // COASTING THROUGH LIFE // THE BEACH // RIDING PASSENGER SIDE // KEEP IT SIMPLE, STUPID // BEING INSPIRED BY UNINSPIRING THINGS
LOUD BUT BORING PEOPLE // WASTING TIME ON STUPID THINGS // STICKY HANDS AND GREASY FOREHEADS // NOT GETTING SHIT DONE // PEOPLE THAT COMPLAIN BUT AREN'T FUNNY ABOUT IT // FORGETTING THE PAST // NOT HAVING A SCHEDULE AT WORK // HAVING A SCHEDULE OUTSIDE OF WORK // DOG POOP ON SIDEWALKS // YOU'RE A ROCKSTAR // WAKING UP EARLY // SNAKES
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