Yvonne Cheng is a business and growth-focused creative leader with a diverse background in advertising, design, tech, media & sales.







I’m driven to grow products, companies, businesses, and people through creative, business and product strategy.

I’ve worked at renowned agencies such as Droga5 and BBDO. I’ve led and inspired teams at Tumblr, Yahoo, early and late-stage start-ups and agencies.

I’m currently EVP of Product and Monetization at WIREWAX, an interactive video technology platform.

I will always consider myself a graphic designer by trade. Mostly because I failed as fine artist in college.

I live in Brooklyn with my family. I love jalapeños. I hate cats. Mostly because I fear them.







Skills:


Management and mentorship of teams in creative and product-focused startups and agencies.
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Develop, maintain and sell-through vision, strategy, process, and execution for internal and external audiences. 
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Executive Creative Direction of art, copy, design, UX, production, and product.
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Creative and Brand strategy for platform consumers and advertisers. 
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Sales, Business and Revenue strategy for start-ups, platforms, products, and agencies.
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Sales Training and Enablement for start-ups to scaled sales organizations.
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Corporate and internal communications. Fluent in Mandarin.








See select work here.

Resume available upon request or say hello.