Yvonne Cheng is a business and growth-focused creative leader with a diverse background in advertising, design, tech, media & sales.
.I am driven to grow products, companies, businesses, and people through creative direction, brand, and product strategy.
I’ve overseen creative at agencies such as Droga5 and BBDO, led and inspired creative strategy teams at Tumblr and Yahoo, and managed creative and product teams at early and late-stage start-ups at Wirewax and TikTok. Currently, I’m Chief Creative Officer at Article Group.
Book time with me.
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Projects
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TikTok Shopping Ads Product Keynote
- Made for TikTok Program Series
- Made for TikTok Talk Show Episodes
- Re:Make with TikTok Content Program
- Re:Make with TikTok Adweek Panel
- MTV Jersey Shore Digital Activation
- AT&T The Mobile Movement Creative and Content Strategy
- KittyKeys Chrome Browser
- MetLife Employee Benefits Trends Study Interactive Video
- Unbaby.me on The Ricki Lake Show
- AntiStrollerStrollerClub
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Skills
- Manage & mentor creative and marketing teams.
- Develop, maintain, and sell through vision, strategy, process, and execution to internal and external audiences.
- Execute creative direction for art, copy, design, UX, production, and product.
- Craft creative and brand strategies for consumers and advertisers.
- Formulate sales, business, and revenue strategies for start-ups, platforms, products, and agencies.
- Provide sales training and enablement for start-ups to scaled sales organizations.
- Thrive in diverse environments, including start-ups, start-up-like environments within larger organizations, and independent and public-owned agencies.
- Handle corporate and internal communications.
- Fluent in Mandarin.
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Say hello at yvonne@mindeveon.com