Yvonne Cheng is a business and growth-focused creative leader with a diverse background in advertising, design, tech, media & sales.
I’m driven to grow products, companies, businesses, and people through creative, brand and product strategy.
I’ve worked at renowned agencies such as Droga5 and BBDO. I’ve led and inspired teams at Tumblr, Yahoo, and start-ups. I’m currently EVP of Product and Monetization at WIREWAX, an interactive video technology platform.
I‘m a graphic designer by trade. Keep scrolling for more.
Management and mentorship of teams in creative and product-focused startups and agencies.
Develop, maintain and sell-through vision, strategy, process, and execution for internal and external audiences.
Executive Creative Direction of art, copy, design, UX, production, and product.
Creative and brand strategy for consumers and advertisers.
Sales, business and revenue strategy for start-ups, platforms, products, and agencies.
Sales Training and Enablement for start-ups to scaled sales organizations.
Corporate and internal communications. Fluent in Mandarin.
Please reach out if you’d like to see anything specific.
AT&T THE MOBILE MOVEMENT ON TUMBLR
AT&T created The Mobile Movement to speak to millennials on Tumblr. Role: Creative Strategy Lead at Tumblr.
MTV JERSEY SHORE FIST PUMP COUNTER APP
Digital activation for Jersey Shore Family Vacation Reunion. Role: New Business and Managing Director at MSCHF.
TUMBLR SALES GENERAL PRESENTATION DECK
General presentation deck for ad sales and strategy. Role: Lead Strategist, Product and Sales Marketing at Tumblr.
Chrome browser extention that makes kitty sounds like meows as you type. Personal Project co-created with Tiger Wang.
Interactive Video to better understand the work-life world, as told by people to hear stories behind the stats that shape the workplace. Role: EVP, Creative Solutions at WIREWAX.
The first of it's kind browser extension that replaced pictures of babies with pictures of things you'd rather see, like cats in your social feeds. Personal Project co-created with Chris Baker and Pete Marquis.
THE NEW YORK TIMES TIMESTALKS
UI/UX, Concept, Art Direction and Design for the TimesTalks website. Role: Lead UX and Designer at The New York Times.
VITAMINWATER MUSICAL CHAIRS MUSIC VIDEO
Concept and Creative Direction for an interactive music video featuring Jesse J. Role: Creative Direction at Droga5. Site design and development by B-Reel.
Concept for mms.com. Role: Creative and Design Direction at BBDO.
View my resume here or say hello at firstname.lastname@example.org