Yvonne Cheng is a business-driven creative leader focused on building brands, products, and teams through strong craft, clear strategy, and disciplined execution.

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MADE FOR TIKTOK VIDEO SERIES
Led creative direction and development for a video series designed to educate and inspire marketers and agency creatives on how to create content that resonates on TikTok.

CONTENT TO CART: TIKTOK SHOP PRODUCT KEYNOTE
Led creative direction, narrative strategy, and keynote vision for TikTok’s flagship product keynote introducing TikTok Shop e-commerce solutions to advertisers and brands.

MTV JERSEY SHORE FIST PUMP COUNTER
Brought in new business for MTV by pitching a gamified in-app activation that turned the show’s most iconic gesture into a participatory fan experience.

MADE FOR TIKTOK: AN AD INDUSTRY TALK SHOW
Creative Director for an episodic talk-show series built as long-form content and intentionally designed to break into TikTok-native short-form formats, helping marketers rethink how traditional advertising ideas can work on the platform.

UNBABY.ME
Created Unbaby.me, a browser extension that replaced images of babies with other things, which became one of the most viral creative projects of its time. The project spread globally across the press, television, radio, and talk shows. 

HBO TRUE BLOOD LAUNCH CAMPAIGN
Art Director and Lead Designer for the immersive marketing campaign of a new show on HBO, tapping into a niche subject matter to help evangelize the fandom to mainstream audiences.

KITTY KEYS CHROME BROWSER
Created a browser extension that makes cat sounds as you type. Google eventually removed it from their store because it didn’t fit their best practices, but the nice user reviews are still up. 

WARNER BROS.’ TERMINATOR SALVATION MARKETING CAMPAIGN
Art Director and Lead Designer for the movie launch marketing campaign, most notably created the fictional branding and identity for Skynet Research, establishing a teaser “world” that extended the movie’s narrative before the release.

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Recognition

• Top 50 Chief Creative Officers — Women We Admire (2024, 2025)
  
• Work featured across global, national, and local media, spanning print, digital, television, and radio — including The New York Times, Forbes, and The Wall Street Journal
• Executive Jury Member, The Gerety Awards
  
• Featured in AdAge article "Creatives You Should Know."
  
• Clio • Webby • Effies • Andy • Addy • FWA • MIXX
  
• Fluent in Mandarin

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