Yvonne Cheng

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	<title>Yvonne Cheng</title>
	<link>https://www.mindeveon.com</link>
	<description>Yvonne Cheng</description>
	<pubDate>Wed, 25 Mar 2026 01:27:33 +0000</pubDate>
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		<title>Work With Yvonne</title>
				
		<link>http://www.mindeveon.com/Work-With-Yvonne</link>

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		<pubDate>Wed, 25 Mar 2026 01:27:33 +0000</pubDate>

		<dc:creator>Yvonne Cheng</dc:creator>
		
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		<description>&#60;img width="200" height="150" width_o="200" height_o="150" src_o="https://cortex.persona.co/t/original/i/7b637802447942854baef3f66336fb78e684ccbf17823c01d119e3ee69c9760d/blink_portfolio_edit_small.gif" data-mid="1435136" border="0" /&#62;I turn creative into revenue.I help companies make their product make sense, make their marketing work, and actually drive growth — across sales, marketing, and product.

Why me
I started as a designer and art director — making things like ads, websites, apps, content, video, and campaigns.


Now I work with leadership teams to fix what’s not connecting:


Product to market

Marketing to revenue

Teams to each other

Most companies treat creative like output. No siree, not this b.


I’ve spent my career building ideas that drive real business outcomes — not just work that wins awards or gets press.

When to bring me in
Your product is strong, but the market doesn’t get it→ I make it clear so people understand and buy
Marketing is active, but not driving revenue→ I produce creative that actually performs
Teams are doing a lot, but not aligned→ I bring structure, focus, and direction
You need senior leadership, but not full-time→ I step in and lead across creative, product marketing, and brand
Where I show up

Sales - messaging and materials that help close

Marketing - creative that drives demand, not just engagement

Product - positioning that reflects real value and drives adoption

Experience

TikTok - Built content programs and systems designed to perform and scale globally

AWS / Google / Tumblr / Yahoo - Turned complex products into clear narratives that support sales and marketing

Wirewax - Helped connect product, creative, and revenue, contributing to Vimeo acquisition

Bored Biddy - Run a multi-platform e-commerce business applying creative and marketing strategy directly to pricing, demand, and conversion

Article Group - Partnered with executive leadership on revenue growth, positioning, and enterprise client expansion

How I work

Full-time leadership (Creative Director / VP / CCO)

Fractional leadership (Head of Creative / Brand / Marketing)

Project-based work

Advisory


 yvonne@mindeveon.com /  linkedin /  substack /  instagram / ©2026
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		<excerpt>I turn creative into revenue.I help companies make their product make sense, make their marketing work, and actually drive growth — across sales, marketing, and...</excerpt>

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		<title>Home Page</title>
				
		<link>http://www.mindeveon.com/Home-Page</link>

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		<pubDate>Wed, 28 Oct 2015 23:31:42 +0000</pubDate>

		<dc:creator>Yvonne Cheng</dc:creator>
		
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Yvonne Cheng is a business-driven creative leader focused on building brands, products, and teams through strong craft, clear strategy, and disciplined execution. 
My background spans top creative agencies like Droga5 and BBDO, and leadership roles across platforms and brands, including Tumblr, TikTok, and Amazon.

I’m most energized by environments where creative excellence and business impact are deeply connected.

Today, I work across full-time leadership roles and fractional engagements — helping companies connect creative, product, and revenue. 
Let’s work together.


Selected Work
&#60;img width="980" height="350" width_o="980" height_o="350" src_o="https://cortex.persona.co/t/original/i/4caa4f1272bfe7087972da03262d10b3734cf2866125cad71f9780022251dbc3/cc7bf2d8d6505cc8fd4276e26c9f78b1.jpeg" data-mid="1293207" border="0" /&#62;
MADE FOR TIKTOK: AN AD INDUSTRY TALK SHOW
Creative Director for an episodic talk-show series built as long-form content and intentionally designed to break into TikTok-native short-form formats, helping marketers rethink how traditional advertising ideas can work on the platform.

	&#60;img width="980" height="350" width_o="980" height_o="350" src_o="https://cortex.persona.co/t/original/i/660ebf200ca3fc9cd4d5c0d17f1be2455d808f2da83af41dda831eb4bcf4c3c7/d5974660fddccbe56ad63494eb6217d7.jpeg" data-mid="1293208" border="0" /&#62;MADE FOR TIKTOK VIDEO SERIES
Led creative direction and development for a video series designed to educate and inspire marketers and agency creatives on how to create content that resonates on TikTok.


&#60;img width="1814" height="1018" width_o="1814" height_o="1018" src_o="https://cortex.persona.co/t/original/i/0196aca4b39418398c5d1113056121ab139ed3a465b0a213217096cb3ceea3de/Screenshot-2023-06-07-at-10.14.49-AM.png" data-mid="1293205" border="0" /&#62;
CONTENT TO CART: TIKTOK SHOP PRODUCT KEYNOTE
Led creative direction, narrative strategy, and keynote vision for TikTok’s flagship product keynote introducing TikTok Shop e-commerce solutions to advertisers and brands.
&#60;img width="1600" height="800" width_o="1600" height_o="800" src_o="https://cortex.persona.co/t/original/i/5bdca92a1ac5387c18e5b6aafa6072d2c5ef3bdff6f471e51d50692fc492fd0b/q8qgs1GZyZJnyhGtEBo8gu5JXsRwZ1iCPKtZTnL-aQg.jpg" data-mid="943375" border="0" /&#62;
 
MTV JERSEY SHORE FIST PUMP COUNTER
Brought in new business for MTV by pitching a gamified in-app activation that turned the show’s most iconic gesture into a participatory fan experience.
&#60;img width="1077" height="629" width_o="1077" height_o="629" src_o="https://cortex.persona.co/t/original/i/80e07fb4f6b0a93b8bfcb85a543c15621fa9f17ac342fdd6f543c19a2b7fdb58/634795169549228850_c67181da3c.png" data-mid="1431291" border="0" /&#62;
UNBABY.ME
Created Unbaby.me,&#38;nbsp;a browser extension that replaced images of babies with other things, which became one of the most viral creative projects of its time. The project spread globally across the press, television, radio, and talk shows.&#38;nbsp;
&#60;img width="2064" height="1090" width_o="2064" height_o="1090" src_o="https://cortex.persona.co/t/original/i/8b000363d815dfaf9f73e53187cbbe9c46d6d8edfc5253a2b5c116d0210c0ad5/Screenshot-2026-02-05-at-3.09.54PM.png" data-mid="1431292" border="0" /&#62;
HBO TRUE BLOOD LAUNCH CAMPAIGN
Art Director and Lead Designer for the immersive marketing campaign of a new show on HBO, tapping into a niche subject matter to help evangelize the fandom to mainstream audiences.
&#60;img width="1600" height="800" width_o="1600" height_o="800" src_o="https://cortex.persona.co/t/original/i/7ab05bcfad57b8f9071b0ef3bc37cf1d823c2f7068dbd4876ebd1d5e01f274c8/kittykeys_mock_situ.gif" data-mid="957957" border="0" /&#62;
KITTY KEYS CHROME BROWSER
Created a browser extension that makes cat sounds as you type. Google eventually removed it from their store because it didn’t fit their best practices, but the nice user reviews are still up.&#38;nbsp;
&#60;img width="1456" height="775" width_o="1456" height_o="775" src_o="https://cortex.persona.co/t/original/i/99f72b79fd6dd1a5664c8e211650f5bf857e843df0d36ff29f9a700ad1f0c1ec/8d2300e2-b2fd-4e7f-888f-7c87e7cc0503_2884x1536.jpg" data-mid="1431293" border="0" /&#62;WARNER BROS.’ TERMINATOR SALVATION MARKETING CAMPAIGN
Art Director and Lead Designer for the movie launch marketing campaign, most notably created the fictional branding and identity for Skynet Research, establishing a teaser “world” that extended the movie’s narrative before the release.More Work
 TikTok Global Brand Voice and Identity


 Re:Make with TikTok Content Program
 Re:Make with TikTok Adweek Panel
 Made for TikTok: Talking Creative Podcast
 Verizon FiOS My Home 2.0
 AT&#38;amp;T The Mobile Movement
 Discovery Channel Shark Week
 Snapple.com
 Bored Biddy


Recognition


Top 50 Chief Creative Officers - Women We Admire (2024, 2025)
Work featured across global, national, and local media, spanning print, digital, television, and radio - including The New York Times, Forbes, and The Wall Street JournalExecutive Jury Member, The Gerety Awards
Featured in AdAge article "Creatives You Should Know."
Clio • Webby • Effies • Andy • Addy • FWA • MIXX
Fluent in Mandarin


 yvonne@mindeveon.com /  linkedin /  substack /  instagram / ©2026

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