I turn creative into revenue.
I help companies make their product make sense, make their marketing work, and actually drive growth — across sales, marketing, and product.
Why me
I started as a designer and art director — making things like ads, websites, apps, content, video, and campaigns.
Now I work with leadership teams to fix what’s not connecting:
- Product to market
- Marketing to revenue
-
Teams to each other
Most companies treat creative like output. Not me.
I’ve spent my career building ideas that drive real business outcomes — not just work that wins awards or gets press.
When to bring me in
Your product is strong, but the market doesn’t get it
→ I make it clear so people understand and buy
Marketing is active, but not driving revenue
→ I produce creative that actually performs
Teams are doing a lot, but not aligned
→ I bring structure, focus, and direction
You need senior leadership, but not full-time
→ I step in and lead across creative, product marketing, and brand
Where I show up
Sales - messaging and materials that help close
Marketing - creative that drives demand, not just engagement
Product - positioning that reflects real value and drives adoption
Experience
TikTok - Built content programs and systems designed to perform and scale globally
AWS / Google / Tumblr / Yahoo - Turned complex products into clear narratives that support sales and marketing
Wirewax - Helped connect product, creative, and revenue, contributing to Vimeo acquisition
Bored Biddy - Run a multi-platform e-commerce business applying creative and marketing strategy directly to pricing, demand, and conversion
Article Group - Partnered with executive leadership on revenue growth, positioning, and enterprise client expansion
How I work
- Fractional leadership (Head of Creative / Brand / Marketing)
- Project-based work
- Advisory
Let’s talk. If things feel unclear, disconnected, or not working, I can help fix it. yvonne@mindeveon.com / linkedin / substack / instagram / ©2026